After the success of Re:NK, Woongjinjin Coway will be releasing their 2nd brand in hopes of getting a share of the over-saturated and popular traditional Chinese medicine cosmetics market called ‘Allvit’ 올빚. The brand name has a meaning of a right-minded product, and was created by the philosophy of reviewing the old and learning the new. It is also a next-generation cosmetics brand created by modernizing traditional oriental medical science.
Oriental medicine by distillation methods and Woongjin’s technology
The Allvit demonstrates a unique manufacturing method. A secret distillation method is used in order to secure dewdrop extract from a variety of oriental medicinal ingredients. The extract dewdrop has been known for an excellent drug because it boasts abundant nutritional and healing benefits and superior absorbing power to skin.
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