Thursday, December 22, 2011

Su:m37 , Sum37, Sum 37, Su:m37


Introduction

Su:m 37 was introduced in 2007 by the LG Household Corporation (Yes, the same LG that does mobile phones, television etc) as a high-end premium line.

It now boasts 8 lines to it’s name and has become a fast uprising brand in Korea.

Meaning “respiration” in Korean, “su:m” refers to the skin’s respiration, while “37” represents the optimal temperature for fermentation. Therefore, the brand name “su:m 37” captures the science behind naturally fermented cosmetics.

Sum37 products are free of fragrances, artificial colors, and synthetic preservatives.




Continue reading about the brand : http://hope-inablog.com/introducing-brands/introducing-sum-37/?like=1&_wpnonce=0dfd168571&replytocom=336

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