Last October, Missha released their SK-II copycat product, the Missha The First Treatment Essence Revolution and was a huge hit in Korea. On the 3rd week of it’s release, more than 30,000 bottles were sold. After two months, the essence was sold out. There was even a waiting list ! With the Missha year-end sales – the Missha The First Treatment Essence is enjoying a 30% discount sale – and costs only 30,000 wons. That is about more than 5 times more expensive than the actual SK-II Treatment Essence.
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